Allstar Communications offers high-caliber restaurant PR consultant services for Michelin restaurants, fine dining and luxury hotels, and boasts a wide range of resources of world’s celebrity chefs as well as contacts and industry know-how of F&B and hospitality world. As the bridge between industry professionals in China and their counterparts overseas, Allstar is committed to promoting exchanges of the global F&B and hospitality industry. Our wide range of services include:
Introduce celebrity chefs to Asian markets
Cooperated chef-Zaiyu Hasegawa, the two Michelin-starred chef of Den, Tokyo
Over the years, Asian markets, especially the Greater China market, have been the most fast-growing in the F&B and hospitality world. The Greater China market has since attracted Michelin-starred chefs from the US, Europe and East Asia to open branches in the region. Through professional and precise analysis, Allstar leverages resources from contacts of global Michelin-starred chefs and restaurant groups in the Greater China region to provide consultant services for restaurants and brands. Allstar’s services range from communications and investment facilitation, restaurant location selection and pricing to contract development, legal advice, promotion and marketing. We also support our clients to tap into the global market by developing an integrated restaurant resource platform.
Renowned chefs pop up events
引荐东京米其林二星Florilège主厨川手宽康客座上海米其林二星 8 1/2 Otto e Mezzo BOMBANA
Tokyo Michelin two-star chef Hiroyasu Kawate as the guest chef at 8 1/2 Otto e Mezzo BOMBANA Shanghai
Boasting abundant connections of the global F&B and hospitality world, Allstar regularly invites renowned chefs around the world to local restaurants in China as guest chefs. Diners can easily taste exquisite dishes prepared by the world’s biggest chefs without the need to travel all the way to different countries. While guest chef events inspire the local food and drink scene, the collaboration between both sides also creates successful marketing campaigns, helps the collaboration become talk of the town and enhances the influence of the local brand, attracting more potential clients and increasing the brand’s visibility.
Chef search and recruitment
Allstar has built a highly professional talent database
Leveraging its resources of chef and restaurant contacts, Allstar has built a highly effective and professional talent database to help clients recruit top-quality restaurant workers. Allstar also connects chef candidates to the right work placement, facilitating in the recommendation, interview and other processes.
Build successful brand image for chefs
合作厨师-中国大陆首位米其林女主厨 Deaille Tam
Cooperated chef-the first Michelin starred female chef in Mailand China
On behalf of our clients, Allstar is responsible for negotiating endorsements, advertising contracts, television appearances and other campaigns. Allstar helps chefs build professional image, connect resources, maintain relations, aswell as negotiate product launches and personal appearances, helping clients build a unique personal brand that creates more targeted and effective communications for the chef and its clients.
经典案例 Classic Show Case
上海米其林二星主厨Riccardo La Perna担任德国美诺Miele 10周年晚宴客座主厨
The Shanghai-based Michelin two-star chef Riccardo La Perna as the visiting chef at German domestic appliance maker Miele’s 10th anniversary dinner banquet.
Michelin two-star chef Stefan Stiller from the Shanghai-based Tai’an Table as the chef at Miele’s celebrity chief dinner banquet.
上海米其林一星女主厨Deaille Tam担任Johnnie Walker蓝牌晚宴特邀主厨
The Shanghai-based Michelin one-star chef Deaille Tam as the visiting chef at Johnnie Walker Blue Label’s dinner banquet.
Chef of the Guangzhou-based Cantonese restaurant Chen Xiao Dong collaborated with Glenlivet at its marketing campaign event
Focused on the field of hospitality, Allstar boasts a diversity of resources both at home and overseas. We have been known for our expert understanding of the industry, boast a platform that connects restaurants, chefs, brands and the media and have access to a comprehensive range of marketing tools.
For enquiries or for chefs to submit resume, contact: firstname.lastname@example.org
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