【Press Release】Allstar Comms Collaborates with The Hut Bringing New Huaiyang Cuisine

春去夏犹清,2021仲夏Allstar Communications食达文化携手沪上精致餐饮品牌食庐,期待一同面向全球,发扬充满文人雅致底蕴的中式”新淮扬料理“。

Allstar Communications is honored to collaborate with The Hut in Shanghai from June 2021. Together we are looking forward to bringing a refreshing touch of new Huaiyang cuisine to global diners.

食庐港汇店 The Hut NOBLE in Grand Gateway 66

 

关于食庐

食庐于2015年由创始人朱俊先生创立,由古代文人延续的雅致淮扬菜系,激荡现代都市风尚,雅食雅宴,推出“新淮扬菜”概念,传统不失时尚,简约不失精致。完美诠释淮扬菜风雅的格调与当代烹饪技艺创新的融合,以精致餐饮理念体现。目前上海共有四间门店:食庐NOBLE港汇店、南丰城店、浦东嘉里城店和紫荆广场店。崇尚“以人为本”,食庐提供舒适时尚的用餐环境,让食客在日常便能享用国宴级别的精致淮扬料理,轻松惬意的温馨气氛,享受精致美酒佳肴之际,也能尽情开怀放松。

The Hut was founded by Mr. Zhu Jun in 2015, focusing on New Huaiyang Cuisine. A traditional touch without losing fashion, simple without losing refinement. A perfect interpretation of inheritance and innovation, it agrees with fine dining concepts while revitalizing ancient culinary treasures with a modern touch of urbanity and elegance. The Hut owns four stores in Shanghai: NOBLE Grand Gateway 66, The Place, Kerry Parkside and Bauhinia Square. Everything in The Hut is centered on people, with a fine selection of wines and dishes and a relaxed, elegant environment. By blending traditional dishes with fashionable flair, The Hut builds a delicate lifestyle while offering a state-banquet level yet affordable version of the Huaiyang cuisine, where diners can savour unique flavours and experience outstanding services.

食庐南丰城店The Hut in The Place

食庐浦东嘉里城店The Hut in Kerry Parkside

食庐紫荆广场店The Hut in Bauhinia Square

 

当代雅致 新淮扬料理

 

高端经典淮扬菜为著名文人菜,始于春秋,兴于隋唐,盛于明清,素有“东南第一佳味,天下之至美”的美誉,更曾名列国宴。拥有“南北皆宜,咸甜适中,烧焖见长,合乎营养”的传统精髓。食庐将这份“朴素而典雅”悉心诠释,结合淮扬菜系中的各款经典美食,延续淮扬精致刀工、至臻火功,加以改良,通过全新烹调方式,彰显功夫菜魅力,并在摆盘上融入当代美感思维,以色彩、空间、味道为序,呈现简约、立体、艺术性的视觉享受,呈现舌尖传统与现代潮流的融合佳肴。

Huaiyang cuisine, or literati cuisine, is one of the four major cuisines of China that first emerged in the Spring and Autumn Period, developed in the Sui and Tang Dynasties, and flourished in the Ming and Qing Dynasties. Reputed as the best taste in southeast China and the most beautiful cuisine in the world, Huaiyang cuisine is the absolute protagonist in state banquets for its distinctive traits such as ‘catering both north and south palates, moderately sweet and savory, good at braising and full of nutrition’. The Hut mindfully interprets its simplicity and elegance, taking on various classic delicacies inHuaiyang cuisine through modern cooking techniques, and highlighting the charm of Kung Fu cuisine by instilling urbanity into ancient flavors at the tip of your tongue.

如同淮扬菜极其注重时令,食庐遵循“不时不食”原则,跟着自然更迭、万物生长的节奏。春日开暖席,夏日清燥热,深秋是一场蟹遇,冬日进温补。四时风味浓缩为一本日历,依时令排序,一物一时。并以时令为序,遍寻八方食材;严格把关供应商,食材选料新鲜上乘,保障出品质量。深海珍馐与江南鱼米,本土优产与异国风物,深山竹韵与时令野蔬都在不同时节于跃于食庐餐桌。

The Hut knows the seasonality of food better than the calendar. Following the change of seasons, the rhythm of growth, The Hut presents heart-warming Springfeasts, heat-clearing Summer delights, Scrumptious Autumn crabs and body-nourishing Winter stews. Sip, savor and soak in the poetry Of the natural flavors of four seasons, Get ready to be stunned by a plethora of ingredients from around the world. The Hut only chooses reliable and quality ingredients underpin the production, from delicacies saltwater and freshwater, produce regional and exotic to mountain bamboos and organic vegetables.

珠光宝气Signature Marinated Suckling Pig

龙须富贵鱼Sautéed Fine Shredded Mandarin Fish with Shredded Hum & Vegetables

鱼跃龙门Zucchini Wrapped in Jelly fish & Shredded Chicken with Sand Ginger Flavor

蝴蝶烩素Butterfly Made with Vegetables

古法蟹酿橙Traditional Braised Crab Meat in Orange

蟹麒麟Crab with Sea Urchin & Caviar

关于主理人朱俊

 

新加坡航空公司国际烹饪顾问团

Mr. Zhu Jun with International Culinary Panel of Singapore Airlines

食庐餐厅的创始人和董事长朱俊先生深耕餐饮行业近30年,曾经带领专业团队拿下国内中餐首颗米其林星星,并倾情打造三家米其林餐厅,连续摘星多年。同时也是新加坡航空公司国际烹饪顾问团唯一华人顾问和非物质文化遗产专家委员会委员。基于对餐饮的热爱和打造大众化优质餐厅的理想,他在2015年创立“食庐”餐饮品牌作为传达自身餐饮思维的窗口,以此和大众分享他对于食材的理解和态度,并且用平易近人的消费价格,体验高品质食材和优质服务。

Founder and proprietor of The Hut, Mr. Zhu Jun has over 30 years of experience in the F&B industry. Before establishing The Hut, he carried his professional team to won the honor of the first Michelin starred Chinese restaurant in China and created three restaurants picking Michelin stars for many consecutive years. He is also the only Chinese consultant in the International Culinary Panel of Singapore Airlines and a member of the Expert Committee of National Intangible Cultural Heritage. In 2015, he founded his own restaurant, The Hut, in the hope to fill the unmet gap of affordable fine dining in the marketplace. Zhu Jun hopes that The Hut can be a window to express his works, to convey his understanding and attitude towards what we have in the plates, and to offer quality ingredients and services that won’t cost an arm and a leg.

食庐创始人朱俊Founder of The Hut, Zhu Jun

   更多餐厅信息请扫描上方二维码

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如有任何公关需求

请联系上海食达文化传播有限公司:

公关副总监 Lucy Lee,

lucylee@allstarcomms.com

公关专员 Olivia Lu,

olivialu@allstarcomms.com