{"id":20246,"date":"2021-08-13T09:13:54","date_gmt":"2021-08-13T01:13:54","guid":{"rendered":"https:\/\/allstarcomms.com\/?post_type=projects&#038;p=20246"},"modified":"2023-05-10T16:18:31","modified_gmt":"2023-05-10T08:18:31","slug":"shanghai-lenotre","status":"publish","type":"projects","link":"https:\/\/allstarcomms.com\/en\/projects\/shanghai-lenotre\/","title":{"rendered":"Shanghai &#8211; LEN\u00d4TRE"},"content":{"rendered":"\n<p>In November 2020, the renowned French pastry brand LEN\u00d4TRE made its grand entrance into China, with Allstar Communication collaborating to successfully penetrate the Chinese dessert market. Throughout the partnership, a tailored PR strategy was implemented, leveraging various media outlets and influential figures to shape the brand&#8217;s image as the &#8220;Little Paris of the Orient.&#8221; With extensive exposure on popular platforms like Xiaohongshu (Little Red Book), LEN\u00d4TRE quickly captured the attention of countless individuals, becoming a trendy and highly sought-after dessert destination in Shanghai.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/allstarcomms.com\/wp-content\/uploads\/2021\/08\/1-1.png\" alt=\"\" class=\"wp-image-7430\" width=\"204\" height=\"213\"\/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"652\" height=\"839\" data-id=\"7432\"  src=\"https:\/\/allstarcomms.com\/wp-content\/uploads\/2021\/08\/4.png\" alt=\"\" class=\"wp-image-7432\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"575\" height=\"768\" data-id=\"7434\"  src=\"https:\/\/allstarcomms.com\/wp-content\/uploads\/2021\/08\/6.png\" alt=\"\" class=\"wp-image-7434\"\/><\/figure>\n<\/figure>\n\n\n\n<p>During the brand&#8217;s grand opening, Guy KRENZER, the current Creative Director of LEN\u00d4TRE Group in France, personally visited Shanghai. Allstar Communication arranged media tastings and interviews to allow journalists and the public to discover the culinary philosophy and exquisite menu offerings of LEN\u00d4TRE&#8217;s French pastries. The visit by the master was a resounding success.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/allstarcomms.com\/wp-content\/uploads\/2021\/08\/2-2.png\" alt=\"\" class=\"wp-image-7436\" width=\"800\" srcset=\"https:\/\/allstarcomms.com\/wp-content\/uploads\/2021\/08\/2-2.png 1257w, https:\/\/allstarcomms.com\/wp-content\/uploads\/2021\/08\/2-2-768x511.png 768w\" sizes=\"(max-width: 1257px) 100vw, 1257px\" \/><\/figure><\/div>\n\n\n\n<p>The flagship LEN\u00d4TRE patisserie in China is located in Shanghai&#8217;s Xintiandi district. It combines the artistry of delicate pastries and high-end French cuisine. Led by CEO Li Cheng and master Guy KRENZER, the MOF (Meilleur Ouvrier de France) team maintains the same high-quality standards as the Parisian stores. The menu offers a variety of exquisite desserts, breakfast and brunch options, afternoon tea, and French dishes. LEN\u00d4TRE also caters to Chinese tastes by reducing sugar and fat content, creating a menu that satisfies all-day dining needs and embodies the elegant and refined French lifestyle.<\/p>\n\n\n\n<p>LEN\u00d4TRE has successfully transformed desserts into everyday indulgences, creating numerous classic and popular products. Highlights include the Concerto, Strawberry Schuss, and Finger Cakes. Other French classics such as the Opera Cake, Vanilla Napoleon, Lemon Tart, Pear Tart, Baba Cake, Choux Pastry, Macarons, and Chocolate also shine as star attractions.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/allstarcomms.com\/wp-content\/uploads\/2021\/08\/3-1.png\" alt=\"\" class=\"wp-image-7438\" width=\"800\" srcset=\"https:\/\/allstarcomms.com\/wp-content\/uploads\/2021\/08\/3-1.png 1258w, https:\/\/allstarcomms.com\/wp-content\/uploads\/2021\/08\/3-1-768x507.png 768w, https:\/\/allstarcomms.com\/wp-content\/uploads\/2021\/08\/3-1-394x260.png 394w\" sizes=\"(max-width: 1258px) 100vw, 1258px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/allstarcomms.com\/wp-content\/uploads\/2021\/08\/5.png\" alt=\"\" class=\"wp-image-7440\" width=\"800\" srcset=\"https:\/\/allstarcomms.com\/wp-content\/uploads\/2021\/08\/5.png 840w, https:\/\/allstarcomms.com\/wp-content\/uploads\/2021\/08\/5-768x769.png 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/figure><\/div>\n","protected":false},"featured_media":7437,"parent":0,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}}},"project_category":[],"_links":{"self":[{"href":"https:\/\/allstarcomms.com\/en\/wp-json\/wp\/v2\/projects\/20246"}],"collection":[{"href":"https:\/\/allstarcomms.com\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/allstarcomms.com\/en\/wp-json\/wp\/v2\/types\/projects"}],"version-history":[{"count":1,"href":"https:\/\/allstarcomms.com\/en\/wp-json\/wp\/v2\/projects\/20246\/revisions"}],"predecessor-version":[{"id":20247,"href":"https:\/\/allstarcomms.com\/en\/wp-json\/wp\/v2\/projects\/20246\/revisions\/20247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allstarcomms.com\/en\/wp-json\/wp\/v2\/media\/7437"}],"wp:attachment":[{"href":"https:\/\/allstarcomms.com\/en\/wp-json\/wp\/v2\/media?parent=20246"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/allstarcomms.com\/en\/wp-json\/wp\/v2\/project_category?post=20246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}