In April 2021, Allstar Communications signed Michelin-starred chef Luigi Taglienti, who has been instrumental in bringing the partnership to fruition because of the synergy between the chef’s philosophy and Master Kitchen, an Italian high-end kitchen brand. One month later, Master Kitchen officially announced the collaboration with chef Luigi Taglienti as its celebrity chef spokesperson through our efforts.  

Chef Luigi Taglienti was born in Liguria, Italy. Since young, he has been deeply influenced and inspired by various regional cuisines and family traditions. His grandfather is from Tuscany and grandmother Molise. The house kitchen was young Luigi’s favourite spot. Based on culinary memories from his childhood, he fuses flashes of sentiments into stunning taste bud experiences, transforming precious memories, emotions, feelings and stories of life into the logic underlying his creative dishes, which is in sync with the brand ethos of Master Kitchen. 

In the process of exploring the surprises brought by the arrangement of ingredients, Luigi has found that Master Kitchen’s integrated kitchen concept blends in kitchen appliances seamlessly with subtle spatial variations to offer a customised and impeccable cooking experience. Prompted by this shared vision, Luigi has decided to join hands with Master Kitchen to bring quality indulgence with expertise and innovative dishes. 

Capitalizing on our swift understanding of branding needs and proactive approaches to communication, Allstar Communications has successfully secured chef Taglienti’s partnership with Master Kitchen despite language and geographical barriers. Embarking on this culinary adventure, we are much honoured to witness the brand-new interpretation of tradition and innovation through Master Kitchen’s modern vision and chef Taglienti’s culinary art.