In November 2020, the renowned French pastry brand LENÔTRE made its grand entrance into China, with Allstar Communication collaborating to successfully penetrate the Chinese dessert market. Throughout the partnership, a tailored PR strategy was implemented, leveraging various media outlets and influential figures to shape the brand’s image as the “Little Paris of the Orient.” With extensive exposure on popular platforms like Xiaohongshu (Little Red Book), LENÔTRE quickly captured the attention of countless individuals, becoming a trendy and highly sought-after dessert destination in Shanghai.
During the brand’s grand opening, Guy KRENZER, the current Creative Director of LENÔTRE Group in France, personally visited Shanghai. Allstar Communication arranged media tastings and interviews to allow journalists and the public to discover the culinary philosophy and exquisite menu offerings of LENÔTRE’s French pastries. The visit by the master was a resounding success.
The flagship LENÔTRE patisserie in China is located in Shanghai’s Xintiandi district. It combines the artistry of delicate pastries and high-end French cuisine. Led by CEO Li Cheng and master Guy KRENZER, the MOF (Meilleur Ouvrier de France) team maintains the same high-quality standards as the Parisian stores. The menu offers a variety of exquisite desserts, breakfast and brunch options, afternoon tea, and French dishes. LENÔTRE also caters to Chinese tastes by reducing sugar and fat content, creating a menu that satisfies all-day dining needs and embodies the elegant and refined French lifestyle.
LENÔTRE has successfully transformed desserts into everyday indulgences, creating numerous classic and popular products. Highlights include the Concerto, Strawberry Schuss, and Finger Cakes. Other French classics such as the Opera Cake, Vanilla Napoleon, Lemon Tart, Pear Tart, Baba Cake, Choux Pastry, Macarons, and Chocolate also shine as star attractions.
